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99Performance
Nutrition
Illustrative scene: two scientists pipetting clear fluid among glass flasks and beakers in a modern laboratory
Product in development

Lemon Lime · Rip sticks

Performance Hydration

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Illustrative laboratory scene. Not 99 staff, a 99 facility, or testing of any 99 product.

Made for the routine around training.

A drink mix in single-serve rip sticks, proposed in Lemon Lime and Strawberry. Tear, pour, shake, and keep the routine moving.

The formulation is still in development. The white and black sticks shown are packaging design variants of the same Lemon Lime flavor.

Proposed launch flavors

  • Lemon Lime

    Proposed · Shown in concept packaging above

  • Strawberry

    Proposed · No packaging artwork yet

Proposed flavors are subject to final manufacturing and are not yet in stock.

The routine

01

Tear

One stick, ready in the bag for early starts and late sessions.

02

Mix

Add to water and shake. Final directions will be on the label.

03

Come back

Part of the everyday habits around training, not a shortcut.

Proposed concept · Under review

The 9+9 concept

Concept under review, final formula pending. 9+9 describes how the formula is built, not eighteen benefits. Ingredients, amounts and directions will be confirmed on the final label.

9

Foundation ingredients

A proposed base of carbohydrate, electrolyte, acidity and flavor components for the drink itself.

+9

Vitamins

Nine proposed vitamins at modest levels, pending review.

Foundation

Final list published before launch

Proposed vitamins

C · B1 · B2 · B3 · B5 · B6 · B7 · B9 · B12

The science, simply

Built on how hydration works.

01

Fluid replacement

Sweat removes water and electrolytes. Drinking fluid after training replaces water; research focuses on how much of it the body keeps.

Source: MedlinePlus

02

Sodium & fluid retention

In lab studies, drinks containing sodium reduced later urine output compared with sodium-free drinks after exercise, in specific conditions.

Source: Merson 2008

03

Carbohydrate fuel

Glucose is a main carbohydrate energy source. Carbohydrate in a drink supplies fuel alongside fluid.

Source: NIH ODS

04

Normal nerve & muscle roles

Sodium, potassium, magnesium and calcium have normal roles in nerve signaling and muscle function.

Source: NIH ODS
Simplified path of a drink through the bodyFive stages: drink, stomach, small intestine where sodium and glucose co-transport pulls water across the gut wall, bloodstream, and kidneys which regulate urine output.1DRINK2STOMACH3SMALL INTESTINE4BLOODSTREAM5KIDNEYSNa⁺ + glucose → across gut wallH₂O follows (osmosis)urine output

  1. 1 · Drink

    Fluid, sodium and carbohydrate are swallowed together.

  2. 2 · Stomach

    Fluid passes on to the intestine. Concentration and volume affect how quickly.

  3. 3 · Small intestine

    Most water is absorbed here. Sodium and glucose are carried in together and water follows by osmosis.

  4. 4 · Bloodstream

    Absorbed water and electrolytes join circulating fluid.

  5. 5 · Kidneys

    The kidneys balance what is kept and what leaves as urine. Retention is what rehydration studies measure.

Simplified schematic. Mechanism alone does not prove faster hydration: one intestinal study found that changing sodium or osmolality among 6% carbohydrate drinks did not significantly change net fluid absorption. Concentration and context matter.
Read the research library
Conceptual illustration: water ribbon with salt crystals, red droplets and citrus peel

Hydration · The first 9

9 components.
9 formulation roles.

The proposed powder, piece by piece. Each component has a job in the formula. These are roles, not nine separate benefits.

Conceptual illustration, not microscopy or a chemical structure.

01–02

Carbohydrate

0102

03–07

Electrolyte source

0304050607

08–09

Taste & acidity

0809

Concept under review, final formula pending. These are proposed components from our R&D brief, not a final ingredient label or a health claim. Water is added when you mix and is not one of the nine. Directions and amounts will be confirmed with the final formula.

+Education sources (3)
  1. MedlinePlus — Fluid and electrolyte balance
  2. MedlinePlus — Electrolytes
  3. NIH Office of Dietary Supplements — Dietary Supplements for Exercise and Athletic Performance

General nutrient information from public health sources. Not a clinical study of any 99 product.

Conceptual illustration: nine glass droplets rising in size, lit red

Both products · The second 9

Nine proposed vitamins.

Vitamin C and eight B vitamins. B vitamins help normal metabolic processes; they are not calories or stimulants.

Conceptual illustration.
  1. 1Food nutrients
  2. 2Normal metabolism
  3. 3Cellular functions

Concept under review, final formula and amounts pending. This proposed set illustrates general normal nutrient roles, not measured product effects. B vitamins help metabolic processes; they are not calories or stimulants. Fortification does not establish an extra performance benefit or promise an energy boost.

+Education sources (10)
  1. NIH Office of Dietary Supplements — Vitamin and mineral fact sheets
  2. NIH ODS — Vitamin C (C)
  3. NIH ODS — Thiamin (B1)
  4. NIH ODS — Riboflavin (B2)
  5. NIH ODS — Niacin (B3)
  6. NIH ODS — Pantothenic acid (B5)
  7. NIH ODS — Vitamin B6 (B6)
  8. NIH ODS — Biotin (B7)
  9. NIH ODS — Folate (B9)
  10. NIH ODS — Vitamin B12 (B12)

General nutrient information from public health sources. Not a clinical study of any 99 product.

Details

Ingredients & label

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