Earn your next.
The next chapter of 99. Performance hydration and protein, coming soon.
The commitment
Progress is built before the scoreboard.
In the early starts. The last drill. The choice to come back tomorrow.
99 Performance Training helps athletes build the mindset to keep going. 99 Performance Nutrition extends that commitment into the everyday routines around training, with hydration and protein products in development.
One program. A bigger commitment to the athlete.
Read our story →The lineup
Two products.
One routine.
Proposed: Lemon Lime · Strawberry
Performance Hydration
In development · Learn more →
Proposed: Chocolate · Vanilla
Performance Protein
In development · Learn more →
Concept packaging shown in Lemon Lime and Chocolate only. Final product details may change. White and black packs are design variants, not different flavors. Proposed flavors are subject to final manufacturing.
The proposed concept
9+9
A foundation nine plus the same nine proposed vitamins. It's a structure, not eighteen benefits.
9
9 powder components
Carbohydrates, electrolyte sources and taste/acidity roles. Water is added when you mix.
- Dextrose
- Sucrose
- Sodium chloride
- Sodium citrate
- Potassium chloride
- Magnesium citrate
- Calcium lactate
- Citric acid
- Natural citrus flavor
+9
9 proposed vitamins
General normal roles in metabolism. Not calories or stimulants.
- C · Vitamin C
- B1 · Thiamin
- B2 · Riboflavin
- B3 · Niacin
- B5 · Pantothenic acid
- B6 · Vitamin B6
- B7 · Biotin
- B9 · Folate
- B12 · Vitamin B12
Concept under review, final formula pending.
See all 27 explained →Inside 99
The science of preparation.
Diagrams and plain explanations of every proposed component, with public health sources.
Conceptual illustrations, not microscopy or chemical structures.
The founder
Founded by Super Bowl champion Paul Kruger.
- Super Bowl champion
- XLVII
- Super Bowl champion
- NFL seasons
- 8
- NFL seasons
- Round draft pick
- 2nd
- Round draft pick
- Undefeated season
- Utah
- Undefeated season
Through 99 Performance Training, Paul mentors athletes and their families on mindset, discipline and performing under pressure. 99 Performance Nutrition carries that commitment into everyday routines. The coaching program is separate and never requires a purchase.
Paul's story →Meet the coaching program (opens in a new tab)Launch list
Be first
to know.
Launch timing, final ingredients and where to buy on Amazon. Only 99 product launch updates.